Lead List Mart Data Quality
How accurate is our data? We get asked that on most every sales call. The best answer is that our data is not 100% accurate, and neither is any other list broker’s data, it’s just not possible. People move every day, they disconnect phone numbers, change phone numbers. Businesses come and go, it’s a never ending cycle.
Our Lists are not Perfect, but are a Great Value
We are proud of lists and have sold to lots of customers and a lot of them become repeat customers. We understand that quality data is important to your marketing campaign and to the growth of your business and our goal is to deliver high quality accurate data at an affordable price to our customers.
We had a customer that purchased consumer data from us, after a few weeks he called to complain that he was getting a lot of answering machines and voicemails, not live answers. He wasn’t getting a lot of disconnected numbers, just calls going to voicemail. He wanted us to replace the data with a list of numbers of people that would answer the phone when he called. Unfortunately we can’t provide such a list and no one else can either. We explained that there could be several reasons why people aren’t answering: Time of day the calls are being made, the caller ID you are transmitting, people screening calls, etc. Once we went over some of these factors the customer was satisfied and has become a repeat customer. His expectations were unrealistic, once they were properly set he was very pleased with the quality of the lists.
The Bottom Line
Customers typically purchase our lists to drive sales and make more money, and you can do that with our lists. But our telemarketing lists are only one factor in the success of your marketing efforts. A lot depends on the quality of your telemarketer, your product, pricing, etc. You won’t get rich overnight, but if used properly our lists will help you increase sales. And since our lists are affordable they won’t take a big chunk out of your profits. At an average of .0002 per lead you won’t find a more affordable and effective marketing tool.
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